Joshua Geiger shooting with the Cambo Ultima
Born and raised in Atlanta, GA, Joshua Geiger began his early career in the graphic/visual design industry working with local agencies and clients like Yahoo!, UPS, PepsiCo, MasterCard and AT&T.
After a decade of design, Joshua made the move into Commercial Product Photography and hasn’t looked back since.
“I believe it was the mixture of being able to be creative but also the fact that product photography is a very hands on task that requires patience, tons of knowledge about light and how it interacts with different materials, constant problem solving and technical proficiency.” – Joshua Geiger
Joshua has had the great pleasure of working with wonderful clients like:
When did you first start using the Cambo cameras?
About 4 or 5 years ago I was working with someone who runs a large online studio photography school and he used a Cambo Ultima that he had modified to accept his DLSR and it was using that Ultima which made me really see the possibilities of having all the great movements the Ultima provides. So it was pretty much right then that I went out and purchased mine. I got the Ultima, a few rails and extensions, long and wide angle bellows, some lens boards.. the whole deal. Easily one of the best gear decisions I’ve ever made.
Why did you choose to buy the Cambo Ultima?
As I mentioned previously, it was becoming familiar with the movements of the Ultima that really enticed me into buying one. I was historically using tilt-shift lenses to achieve the results I wanted but always felt kind of limited and they were always kind of difficult to work with. Having the Ultima made my work much more enjoyable. It wasn’t just the ability to achieve all these great movements but also the fact the equipment itself is such a pleasure to interact with. The machining is beautiful, geared movements are smooth and precise… It’s just a really wonderful piece of equipment.
Do you use all the Ultima formats?
Nope. I only shoot with a Leaf digital back, the cameras I own are a Mamiya 645DF medium format camera and the Cambo Ultima technical camera. I don’t use any DSLR cameras.
Which lenses do you use?
I have bunch of lenses but the three I use most are:
Rodenstock Apo-Sironar Digital 55mm
Rodenstock Apo-Sironar Digital 90mm
Rodenstock Apo-Sironar Digital 180mm
I have developed a good workflow for my clients using Capture One. The Live View in C1 is excellent and is a function I always use.
To see more of Joshua’s work; Geiger Foto – Commercial Product Photography
For further information about Cambo technical cameras www.cambo.com
or Check it out at Photokina – CAMBO in Hall 2.1, Stand nr A-017